By Eurohoops team/ info@eurohoops.net
Euroleague Basketball announced today that Odeabank, which already sponsors Galatasaray and Fenerbahce, has become its new regional partner in Turkey.
According to the press release “by signing Odeabank, a subsidiary of Lebanon based Bank Audi, the family of Euroleague Basketball global and regional partners expands into a new industry, showing the attractiveness of its competitions to a variety of business interests.
Odeabank, with more than 1,500 employees, is the youngest of the top 10 private banks in the highly competitive Turkish banking sector. Odeabank will be able to take advantage of the fact that four Turkish teams are participating in the Turkish Airlines EuroLeague this season to gain vastly increases exposure for its growing brand.
Those four clubs – Anadolu Efes Istanbul, Darussafaka Dogus Istanbul, Fenerbahce Istanbul and the team it already sponsors, Galatasaray Odeabank Istanbul – will play at least 60 home games between them in the EuroLeague this season, also giving Odeabank the opportunity to offer premium hospitality on a regular basis to top clients.
“Turkish clubs competing successfully in the EuroLeague and Turkish fans following the competition by the millions create great synergy with business interests there,” Jordi Bertomeu, Euroleague Basketball’s President and CEO, said. “Our new regional partnership with Odeabank is more evidence that the EuroLeague brand is perfectly positioned to connect every kind of business with those fans, their potential clients.”
Mr. Huseyin Ozkaya, CEO of Odeabank, said: “We are proud and honored to be part of one of the world’s most important sports organisation and the most important basketball organisation of Europe.”