By Eurohoops team/ info@eurohoops.net
Euroleague Basketball today announced a new collaboration with the anti-piracy affiliate of Sportian to protect its competitions against piracy and boost the integrity of its international broadcast offering.
Using Piracy Guard services, based on technology from LALIGA, Euroleague Basketball will be able to automatically detect, report and remove illegal broadcasts across IPTV, web, and mobile app platforms.
Euroleague Basketball is one of the fastest growing properties in sport, posting record-breaking television, digital and attendance figures annually and attracting hundreds of millions of views of its regular season and Final Four phases.
Reducing piracy protects the flexible, modern, and dynamic viewing experience offered by its streaming service EuroLeague TV, while protecting the investment of its global broadcast partners and ensuring the league can continue to innovate in how it delivers the competition to fans around the world.
By collaborating with Sportian, the technology company formed from the joint venture between Globant and LALIGA, Euroleague joins a community of anti-piracy clients being in a stronger position to defend its intellectual property across broadcast platforms, aligning with other major sports properties to share best practices and agree collective procedures to stop the damage that piracy inflicts on the industry.
The new service will combine live alerts, 24/7 monitoring and real-time dashboards, enabling ultra-fast decision-making and helping to ensure that Euroleague continues to attract new revenues, benefitting clubs, and players.
Alex Ferrer Kristjansson, Chief Marketing Communications Officer of Euroleague Basketball, said: “Piracy undermines the sustainability of global sport by diverting revenues that should be reinvested into clubs, players, and fan experiences, while also presenting serious privacy and security risks for the users without their knowledge. By working with Sportian, we are taking a decisive step to protect our content, our fans, and our broadcast partners. This is not just about Euroleague Basketball, it’s about working collectively with other rights holders to protect the sports economy and ensure our competitions can continue to grow.”
Luis Ureta, Sportian CEO, added: “Protecting content rights is a cornerstone of any growth strategy in sport. Euroleague Basketball has invested in top-class streaming and broadcast offerings and we think it’s essential to protect such innovations, for the good of the whole industry. Our AI-powered services will help ensure that fans can continue enjoying these premium, secure viewing experiences, while the league and its partners safeguard the revenues needed to reinvest in the sport. Together, we are reinforcing the foundations for both business expansion and long-term fan engagement.”
Sportian provides proactive and reactive piracy protection to major sports and broadcasting clients around the world, including Serie A, MotoGP, LALIGA, Sky, ONE Championship, WorldSBK, Atresmedia and the Belgian Football Federation.
About Sportian
Sportian is a global end-to-end technology solutions provider that enables growth for the sports and entertainment industry through its digital ecosystem, powered by Globant.
Sportian offers a unique ecosystem of technologies that helps sports and entertainment entities grow by adopting fan-centric strategies, embracing new business models and expanding their global reach. Its solutions combine AI, data, experience design and commercial strategy to revolutionize areas such as global fan engagement, streaming, digital asset monetisation, competition management, real-time data capture, content innovation and anti-piracy. This ecosystem has formed a core part of LALIGA since 2014 and is now being used by a wide range of global competitions, broadcasters, federations and clubs to achieve the next stage of their digital transformation.