By Johnny Askounis/ info@eurohoops.net
Euroleague Basketball announced on Saturday that the adidas Hoop District tour will head to Munich’s BMW Park on April 11 for its second qualifier, featuring a mix of basketball competition and lifestyle culture.
Per the press release: “The second stop of Season 3 of adidas Hoop District is set to ignite BMW Park in Munich, bringing together basketball, culture, and entertainment for an unforgettable night of high-energy action and creativity on April 11.
Following a spectacular season tip-off in Paris that generated more than 80 million digital views and sold out the venue, adidas Hoop District continues its European journey with its second qualifier event. With the competition already heated up, Munich promises another electrifying chapter in the race to the Athens Final.
The opening event in Paris established an early leaderboard, with Germany taking the top spot with 9 points, followed by Team Etihad with 7, Italy with 3, and France yet to score. With momentum building and stakes rising, every game in Munich will be crucial as teams battle for positioning ahead of the season finale, where the champion will be crowned.
A new challenger enters the competition in Munich, as Team Munich, captained by Noah, joins the lineup with the opportunity to secure a local prize of €2,000 while making their mark in the standings.
Fans can secure their place at the event by registering online, with each person able to claim up to five tickets.
Not only a basketball event
Beyond the action on the court, music, live shows, fashion and entertainment will take over the venue, creating a high-energy cultural experience from start to finish. Together with its partners, adidas Hoop District will deliver a dynamic mix of activations designed to engage fans at every touchpoint.
As naming partner of the competition, adidas will once again take center stage in delivering a premium on-site experience. Fans will have access to an exclusive retail space in collaboration with Kickz, offering a curated selection of basketball footwear and apparel. An interactive warm-up zone will allow attendees to test their skills, while a dedicated content and interview corner will host creators and talent capturing the spirit of adidas Hoop District.
Adding to the atmosphere, adidas will elevate the event with live performances and high-energy entertainment, ensuring a dynamic blend of sport and culture throughout the night. Fans will also have the chance to win VIP tickets through the adidas app and explore the latest basketball footwear collections.
BKT returns to enhance the fan experience by showcasing the official EuroLeague Final Four trophy, offering attendees the opportunity to take photos and enter a draw to win tickets for the 2026 Final Four in Athens. Additional activities, including arcade basketball games and an on-court Tic Tac Toe challenge, will keep fans engaged throughout the event.
Etihad Airways joins once again with interactive activations featuring local creators and its cabin crew, delivering unique content experiences while competing on court with Team Etihad, led by captain Elvis.
Local powerhouse FC Bayern Munich will also play a key role in the event, bringing EuroLeague stars closer to fans through meet-and-greet sessions and appearances at the adidas stand.
Stay tuned to the EuroLeague’s official channels and the official adidas Hoop District site for more news on the upcoming days and don’t miss the opportunity to experience the adidas Hoop District!”