By Eurohoops team / info@eurohoops.net
Euroleague Basketball officially announced that the global e-commerce marketplace has returned as an Official Partner of the 2026 EuroLeague Final Four Athens presented by Etihad, which will take place from May 22 to 24 at the Telekom Center Athens.
This marks the second consecutive year of cooperation between Trendyol and the EuroLeague Final Four, as the company continues to strengthen its presence in major international sporting events. Trendyol previously partnered with UEFA EURO 2024 and the International Olympic Committee for both the Paris 2024 Summer Olympics and the upcoming Milano Cortina 2026 Winter Olympics.
During the Final Four weekend in Athens, Trendyol branding will appear on courtside LED boards and as part of the ASB GlassFloor technology, which will make its Final Four debut this year.
The company will also organize interactive activities for fans through a dedicated booth at the FanZone located in Athens’ Zappeion Square.