By Eurohoops team / info@eurohoops.net
Euroleague Basketball has announced a new partnership with Vichy and La Roche-Posay ahead of the 2026 EuroLeague Final Four Athens presented by Etihad.
The two globally recognized dermocosmetic brands from L’Oréal Group will serve as official sponsorship partners of the event, which will take place from May 22 to 24 in Athens.
According to the official announcement, the cooperation is built around shared values of high performance, precision and excellence, connecting elite European basketball with brands known for science-based skincare and protection products.
Vichy’s Dercos haircare line and La Roche-Posay’s Anthelios sun protection range will both be featured during the Final Four weekend, as Euroleague Basketball continues expanding its portfolio of major international commercial partners.
“This collaboration is a perfect synergy between the world of elite sports and dermocosmetic excellence,” said Spiros Arvanitakis, General Manager at L’Oréal Dermatological Beauty.
The Final Four in Athens will once again include fan activities and partner activations around one of the biggest events in European club basketball.