By Johnny Askounis/ info@eurohoops.net
Euroleague Basketball has named Unilever’s Skip and Dove Men+Care as official partners for the 2026 EuroLeague Final Four Athens, presented by Etihad, to promote active lifestyles and brands to millions of fans.
Additional details were shared on Monday.
Per the press release: “Euroleague Basketball is proud to welcome Unilever, a global leader in consumer goods, as an Official Partner of the 2026 EuroLeague Final Four presented by Etihad. The agreement brings two of its most recognized brands – Skip and Dove Men+Care – to the biggest stage in European club basketball, where the continent’s four best teams converge in Athens to decide a champion.
Skip and Dove Men+Care join a roster of global partners who have chosen Euroleague Basketball as the platform to connect with millions of passionate fans across Europe and beyond. Both brands reflect values that resonate deeply with the Euroleague Basketball audience – an active lifestyle, the drive to perform, and the confidence to show up ready, whatever the day demands.
Skip’s Wonder Wash detergent range, designed for short wash cycles that deliver freshness in just 15 minutes, is a natural fit for the pace and demands of a sporting lifestyle. Dove Men+Care’s new Dove Whole Body Deodorants range, offering complete protection for men constantly on the move, speaks to the same energy that Euroleague Basketball embodies night after night on the court.
“Welcoming Skip and Dove Men+Care to the Euroleague Basketball family is a reflection of the kind of partnerships we look to build – brands that genuinely connect with the way our fans live,” said Gawain Davies, Chief Commercial Officer at Euroleague Basketball. “The values these brands represent, from performance and freshness to confidence and readiness, mirror what our competition stands for, and we look forward to bringing that to life together.”
“We’re proud to partner with Euroleague Basketball and excited to be part of such an iconic sporting moment in Athens,” said George Tzavaras, General Manager Greece, Cyprus, Balkan and Baltic Countries at Unilever. “We believe in empowering people to show up at their best, every day, and through Skip and Dove Men+Care, we bring that belief to life – helping people feel fresh, confident, and ready to take on whatever the day brings. This collaboration reflects our commitment to connecting our brands with consumers in meaningful, high-energy moments that inspire and engage, alongside millions of fans who share a passion for performance and an active lifestyle.”
Together, Skip and Dove Men+Care will activate around one of Europe’s most exciting sporting stages, reinforcing a modern, active lifestyle that EuroLeague Basketball’s fans know well – both on and off the court.”