By Stefan Acevski / info@eurohoops.net
The 2025-26 EuroLeague season concluded with record-breaking results across its digital ecosystem, highlighting the organization’s continued investment in delivering premium digital experiences and bringing fans closer to the game than ever before. Building on this momentum, Euroleague Basketball will launch Euroleague Basketball+ during the 2026-27 season, creating the digital home of European club basketball through a unified platform for competitions, content, technology and fan engagement.
Driven by innovation across social media, streaming and digital platforms, the 2025-26 season marked another milestone in EuroLeague’s digital transformation, with unprecedented audience growth and engagement across every key performance indicator.
Social Media: Five Years of Video-First Growth Deliver Historic Results
EuroLeague´s commitment to a video-first content strategy has transformed its social media ecosystem into one of the fastest-growing digital properties in European sport.
During the 2025-26 season, EuroLeague´s social media content generated 2.27 billion video views, representing a 49% year-over-year increase. The figures highlight the success of a long-term strategy focused on producing premium, engaging video content tailored to fans across every platform.
The surge in video consumption translated directly into broader audience reach and stronger fan interaction. Total social media impressions reached 4.51 billion, a 51% increase year-over-year, while engagement climbed to more than 118.5 million interactions, growing 5% over the previous season.
Looking at the evolution over the past five seasons, EuroLeague´s digital ecosystem has achieved remarkable cumulative growth on all key industry- standard metricsreinforcing the organization’s position as one of the leading digital sports properties in Europe.
EuroLeague.TV Records Highest Subscriber Base in Platform History
EuroLeague.TV also enjoyed its strongest season to date, reaching an all-time record of active subscribers, representing a 23% increase compared to the 2024-25 season.
The platform’s continued growth reflects Euroleague Basketball’s ongoing investment in enhancing both the user experience and the breadth of its content offering. Throughout the season, fans benefited from an expanded editorial strategy that included selected games available in local languages, additional live basketball content through LBA games, and exclusive coverage of special events such as the prestigious Pavlos Giannakopoulos Tournament, which was staged in Australia for the first time.
These initiatives have strengthened EuroLeague.TV’s value proposition, offering subscribers more localized, diverse and year-round basketball content while reinforcing the platform as the premier destination for European basketball fans worldwide.
Website Traffic Reaches Record Levels Following Platform Enhancements
Euroleague Basketball’s official website also delivered exceptional performance during the 2025-26 season, recording 12.3 M active users, an impressive 47% increase compared to the 2023-24 season.
Fans generated 377.4M page views, reflecting significantly higher levels of content consumption throughout the season.
The growth follows the successful rollout of several product enhancements focused on delivering a more intuitive, user-friendly experience. Improvements to navigation, content discovery and personalization have created a more dynamic digital environment, allowing fans to access the content most relevant to their interests more quickly and efficiently.
Continuing to Build the Future of Digital Basketball
The record-breaking results across social media, EuroLeague.TV and the official website reflect Euroleague Basketball’s long-term commitment to innovation and fan engagement. By continuously investing in digital products, premium content and personalized experiences, the organization continues to expand its global reach while strengthening the connection between clubs, players and millions of basketball fans around the world.
As Euroleague Basketball looks ahead to the 2027-28 season, Euroleague Basketball+ will become the organization’s flagship digital product and the central destination for European club basketball. Bringing together competitions, content, technology and fan experiences within a single integrated ecosystem, the platform reflects Euroleague Basketball’s vision of creating the sport’s digital home. Built around a fan-first philosophy, Euroleague Basketball+ will drive deeper engagement, strengthen collaboration across the basketball ecosystem and unlock new opportunities for clubs, partners and fans alike.
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