By Eurohoops team / info@eurohoops.net
This online casino powerhouse has been creating some of the most popular titles since it was founded in 2015. Pragmatic Play is now a veritable household name when it comes to iGaming, and their presence continues to increase around the world.
Their team is also well aware of the importance associated with developing marketplaces. Latin America is a prime example, and players from this region will be happy to learn that a viral hit is now available in their native language. What details has Pragmatic Play provided? What does the game in question have to offer? Why is this brand expected to continue its reign as a top-billed casino game developer?
A Focus on Live Games
Many well-established iGaming powerhouses have made it a point to team up with Pragmatic Play, and the sheer variety of live casino games on Stake is a prime example, Although Pragmatic Play does offer traditional games (such as classic slots), they have largely shifted their focus into the live dealer community. This move was not on a whim, and it continues to reflect a change in player preferences.
Although plenty of users still enjoy online casino classics, the rise of modern technology has ushered in a new era in terms of how players interact with the digital environment. The organic design of live dealer titles mimics much of the same excitement that can be attributed to brick-and-mortar casinos. Furthermore, these alternatives highlight the popularity of social gaming. Pragmatic Play understands which way the market is heading, so they have adapted accordingly.
Why Latin America?
Latin America currently represents one of the fastest-growing online gaming regions of the world, and there are several behind this trend:
- Latin America boasts an expanding middle class
- More than 70% of the population owns at least one mobile device
- Internet connectivity is increasing
- Wagering represents a traditional pastime in many areas
- Latin America offers a clear regulatory framework that continues to attract foreign investment
It is also important to remember that Latin Americans are avid sports betting fans. Although this does not directly affect Pragmatic Play, it signifies that many hybrid casinos are eager to capitalise on the possibilities. Therefore, Pragmatic Play can be provided with a “springboard” to introduce their games to bookmaking enthusiasts who might not be overly familiar with live dealer titles.
What Can Players Expect?
On October 14th, Pragmatic Play announced the official launch of Mega Wheel Latino. This game is essentially a Latin American version of their classic Mega Wheel franchise. The main difference here is that the dealers are native Spanish speakers, and the interface offers bilingual capabilities. The physical studio is said to be headquartered in Columbia.
There are many reasons why Mega Wheel is considered to be one of the flagship titles of Pragmatic Play. Fast-paced rounds combined with the viral energy of a live game show, and potentially significant payouts are often cited by fans. Furthermore, the rules are decidedly straightforward when compared to some other types of games.
The primary goal is to predict where a spinning wheel divided into nine segments will land. Each of these slices is assigned a specific multiplier value. Multipliers range from 1X to 40X, and a randomly chosen Mega Lucky Number can provide rewards topping out at a massive 500X the original bet. So, Mega Wheel Latino is essentially a game of luck that keeps players on the edges of their seats.
A Signal of Things to Come
Similar to Oceania and East Asia, the Latin American marketplace now represents an extremely lucrative opportunity for well-established online casinos. The same holds true when discussing platforms offering digital bookmaking services. This is why the recent move by Pragmatic Play did not come as a surprise to many industry analysts. Pragmatic Play is also not the first brand to have invested in such a venture, and it will not be the last.
So, what does this signify for the rest of the world? It is important to recall that certain regions (such as Europe and the United Kingdom) are classified as “mature” markets. In other words, brands enjoy solid roots, and have developed a loyal fan base. The intention here tends to involve ensuring customer loyalty, as opposed to breaching entirely new demographics. Latin America instead can be defined as somewhat of a sandbox in terms of which strategies providers employ, and how these are introduced to domestic players.
Either way, fans of white-knuckle game show action will be pleased with Mega Wheel Latino. Note that this is only one of the many other titles which Pragmatic Play has to offer. Fans are encouraged to perform additional research to appreciate additional possibilities, and to see why Pragmatic Play has become such a highly competitive brand.
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