By Eurohoops team/ firstname.lastname@example.org
The latest collaboration between Euroleague Basketball and Adidas puts the spotlight on some of the Turkish Airlines EuroLeague’s top stars during eight episodes of the revolutionary “Remember The Why” video series.
Alex Abrines, Gigi Datome, Mike James, Nicolo Melli, Vasilije Micic, Dzanan Musa, Sergio Rodriguez and Guerschon Yabusele share some of the innermost thoughts about their journeys in wide-ranging interviews held in an intimate, one-on-one setting that speaks to exactly why they cherish the sport of basketball and all it has brought to their lives.
“Remember The Why” explores the motivations behind some of the most important decisions that each of them took during their careers to become members of the basketball elite.
The video series will drop an episode per week starting on March 23 with back-to-back Final Four champion and MVP Vasilije Micic.
“Remember The Why” is just the latest collaboration between Euroleague Basketball and its long-time partner Adidas, which is the naming sponsor of the Adidas Next Generation Tournament, the top pan-European U18 tournament, played every season by the best teams and top prospects on the continent.
The video series is part of the adidas Basketball 2023 campaign, which builds on the undeniable influence that basketball has on fashion, music, and culture, with the sport having acted as a cultural catalyst on a global scale since its inception. The conclusion is clear: basketball is more than just a sport.