By Stefan Acevski / info@eurohoops.net
Euroleague Basketball and Allwyn Hellas, Greece´s gaming giant, announced a multi-year partnership, establishing Allwyn as an Official Partner of the EuroLeague and BKT EuroCup in Greece through 2029.
he new sponsorship agreement was presented at a special event held in Athens, with Odysseas Christoforou, Deputy CEO Allwyn Hellas, Antos Lukas, Chief Customer Officer Allwyn Hellas, Gawain Davies, Euroleague Basketball Chief Commercial Officer in attendance. The event also brought together four basketball legends who have made a special impact on Greek basketball: Joe Arlauckas, Bane Prelevic, Mike Batiste and David Rivers.
The agreement reflects the long-term strategic interests of both organizations and marks the beginning of an exclusive and lasting partnership in a key market for Euroleague Basketball. Through the agreement, Allwyn will have a prominent presence both on and off the court during EuroLeague and EuroCup games played in Greece.
As part of the collaboration, Allwyn Hellas and Euroleague Basketball will develop a series of activations focused on the digital ecosystem and the fan experience, creating opportunities for supporters to engage with the competitions in new and innovative ways. The partnership will aim to deliver value and unique sports experiences for fans while setting new standards for engagement and entertainment in European basketball.
Euroleague Basketball has a strong presence in Greece, home to reigning EuroLeague champions Olympiacos Piraeus and seven-time European champions Panathinaikos AKTOR Athens. The BKT EuroCup will also feature two historic Greek basketball powerhouses, Aris and PAOK Thessaloniki.
“Greece is a key market for Euroleague Basketball, with a passionate basketball community and some of the most engaged fans in European sport. We are delighted to welcome Allwyn as an Official Partner of both the EuroLeague and the BKT EuroCup and to begin a long-term collaboration built around our shared ambition to create meaningful experiences for fans,” said Gawain Davies, Euroleague Basketball Chief Commercial Officer during the presentation event.
“Together, we will explore new ways to connect fans with our competitions, both in the arena and through our digital ecosystem, while delivering innovative activations and memorable basketball experiences throughout the season.”
Odysseas Christoforou, Deputy CEO of Allwyn Hellas, said: “At Allwyn Hellas, we are delighted to join forces with Euroleague Basketball as its Official Partner for the next three years. This partnership goes far beyond brand visibility and promotion. Together with Euroleague Basketball, we will stand even closer to the fans. We will offer experiences that money cannot buy, engage with them throughout the season, and create surprises that make every game count even more.”
For his part, Lukas Antos, Chief Customer Officer of Allwyn Hellas, said: “Our philosophy around sports sponsorships goes far beyond placing a logo on a jersey or around the perimeter of the playing field. Our goal is to make the relationship between fans, competitions, and teams even more exciting, interactive, and meaningful before, during, and after every game.”
Allwyn Hellas is the leading gaming company in Greece, committed to delivering unique and innovative entertainment experience to customers, both through its online platforms and an extensive retail network, which boasts of more than 3,000 stores across the country. With a long history in supporting sport, the partnership with Euroleague Basketball will provide Allwyn Hellas with a platform to further connect with audiences across Greece through the reach and popularity of the EuroLeague and EuroCup.
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