By Stefan Acevski/ info@eurohoops.net
Euroleague Basketball and LetsBet have announced a new three-season partnership that will see LetsBet become a local betting partner of both the EuroLeague and the BKT EuroCup in Germany.
The agreement will run from the 2026-27 season through the end of the 2028-29 season, strengthening the presence of Euroleague Basketball’s two competitions in the German market and bringing LetsBet closer to basketball fans throughout the country.
Germany will be represented by FC Bayern Basketball in the EuroLeague, while four German teams, NINERS Chemnitz, ratiopharm ulm, Rostock Seawolves and Frankfurt Skyliners, will compete for the BKT EuroCup title.
“Germany is an important market for Euroleague Basketball, with a strong and growing interest in European club basketball. We are pleased to welcome LetsBet as a local partner of both the EuroLeague and BKT EuroCup for the next three seasons. This partnership will allow us to strengthen our connection with basketball fans in Germany while working with a partner that has major ambitions in the market,” said Gawain Davies, Chief Commercial Officer of Euroleague Basketball.
As part of the partnership, LetsBet will be associated with both the EuroLeague and BKT EuroCup, creating opportunities to engage with fans through the digital ecosystem, as well as through an extensive brand presence at the home games of German teams participating in the competitions.
“Euroleague Basketball is the leading platform in European basketball. This partnership is an important milestone for LetsBet in Germany. Our team brings more than 20 years of industry experience, including extensive experience in managing major sports partnerships. Through this partnership, we will have the opportunity to connect with basketball fans across multiple touchpoints, from in-arena visibility and digital and social media activations to branded content, fan engagement initiatives and exclusive experiences. We are pleased to bring this expertise to the German market and look forward to building a long-term connection with the basketball community in Germany,” said Gabriel Vollmann, COO at LetsBet.
The partnership highlights the growing presence of the EuroLeague and BKT EuroCup in Germany, while bringing LetsBet closer to basketball fans across the country.
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