By Johnny Askounis/ info@eurohoops.net
Euroleague Basketball has officially confirmed a fourth consecutive year of their partnership with Motorola.
Additional details were shared on Friday.
Per the press release: “Euroleague Basketball and Motorola are proud to announce the renewal of their partnership for an additional season, extending a relationship that has become one of the competition’s most visible and meaningful collaborations both on and off the court.
The new agreement reflects the strength of a partnership that has evolved beyond a traditional sponsorship model into a genuine collaboration that brings fans closer to the game through Motorola’s innovative technology. By enabling fans to vote, share and relive memorable basketball moments, while strengthening their connection with the basketball community, Motorola continues to play an active role in enhancing the fan experience and deepening engagement with the sport.
“We are delighted to continue our partnership with Motorola for a fourth consecutive season,” said Gawain Davies, Euroleague Basketball Commercial Officer. “Over the past three seasons, we have seen this relationship develop into a truly collaborative partnership, combining innovative fan engagement initiatives with meaningful social impact through our One Team program. Motorola shares our ambition to constantly innovate and to use the power of basketball to connect with and positively impact communities across Europe, and we look forward to building on what we have achieved together.”
“Basketball is more than a game. It is a universal language that inspires, connects and brings people together across borders and generations,” said Daniela Idi, Marketing Director, Motorola Europe and META. “At Motorola, we believe technology has the power to bring people closer to what they love, and our partnership with Euroleague Basketball is a perfect example of that vision in action. As we enter our fourth season together, we are proud to continue creating unforgettable experiences for fans, celebrating the passion that makes basketball so special and using the power of sport and technology to make a meaningful difference in communities across Europe.”
Since the partnership began, Motorola’s partnership has focused on two main verticals, connecting the basketball community through technology and community impact.
Driving innovation while strengthening the fan engagement across basketball has been a shared priority for both brands with techology playing a central role in bringing fans closer to the game and its most memorable moments. The Motorola Magic Moment, the fan-voted recognition celebrating the season’s most spectacular plays, spotlighting some of EuroLeague’s most electrifying moments, from highlight-reel dunks to game-changing assists, turning an award into one of the competition’s most anticipated fixtures every round, having achieved 457 million impressions, enhancing fan engagement by inviting supporters to relive and vote on the plays that define each EuroLeague season.
🤝 The partnership continues!
@Moto and Euroleague Basketball are extending their collaboration, bringing fans closer to the game through technology and creating a positive impact in communities across Europe 🏀
Here’s to more unforgettable moments and making a difference together!📱
— EuroLeague (@EuroLeague) November 13, 2026
Bouncing for Good, developed jointly with Euroleague Basketball’s One Team social responsibility program, has taken the partnership beyond the court entirely. Since its debut, the initiative has brought basketball-based educational workshops, equipment donations and technology support to schools and social entities across Europe. Since 2024 the program has reached more than 1000 children of 12 different schools from vulnerable communities in cities including Belgrade, Valencia, Bologna and Athens
Combining morning workshops led by One Team coaches with afternoon basketball donation events the programme has brought together more than 30 club ambassadors, including Sasha Vezenkov, Juancho Hernangómez, Chima Moneke and Daniel Hackett, among others. The program has used sport as a tool for inclusion, creativity and life-skills education, expanding its footprint with every new season.
The renewed partnership reinforces both organizations’ shared commitment to leveraging the platform of European basketball to strengthen the basketball ecosystem through Motorola’s cutting-edge technology, bring fans closer to the game by continuing the Motorola Magic Moment , and extend basketball’s positive impact on communities across the continent through the continuation of the Bouncing for Good initiative, with activations planned throughout the current season.
With the partnership entering its fourth consecutive season, Motorola and Euroleague Basketball will continue to explore new ways to connect with fans, support communities and bring the values of basketball to audiences across Europe.”
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