By Eurohoops team/ firstname.lastname@example.org
The Turkish club’s adjusted name is a result of its sponsorship agreement with Beko, a Turkish appliance and electronics company. The two parties made their collaboration official during a special press conference held on Sunday.
Fenerbahce and Beko signed a contract, which guarantees the Fenerbahce Beko name for 2.5 years.
Semih Ozgoy, the team’s vice president, thanked the previous name partners, Ulker and Dogus. He mentioned that both sponsor eras were successful.
Zeljko Obradovic went on saying that the Fenerbahce’s brand value is well known. The team’s head coach added that the EuroLeague Final Four is Fenerbahce Beko’s top goal.