By Eurohoops/ info@eurohoops.net
NBA star Ja Morant is making waves off the court by entering the world of French basketball. Through his company, Catch12, the two-time NBA All-Star has joined EuroStep Ventures (ESV), the parent company of the Levallois Metropolitans, a club competing in France’s Nationale 1 league, per BeBasket.
The Metropolitans brand has gained recognition in the U.S., especially following Victor Wembanyama’s season, which was broadcast in full on NBA TV.
The partnership with Morant signals a long-term vision that goes beyond simple investment—it emphasizes culture, talent development, and global growth. Catch12’s executive team, led by Morant’s uncle Phil, stressed that this move is about building a platform for the future.
“Investing in EuroStep isn’t just a business decision—it’s an investment in people, values, and opportunity,” Phil said.
Levallois, currently leading its NM1 group, has bigger ambitions than domestic success, with sights set on a return to the top-tier LNB and potential involvement in NBA Europe.
According to Sam Katzin-Simon, ESV co-founder, the Morant-backed deal represents “a significant step toward shaping the future of basketball in Paris and beyond.”
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