By Johnny Askounis/ info@eurohoops.net
Following a playful Instagram story, Giannis Antetokounmpo starts a collaboration with Trojan Brand Condoms.
Additional details on the partnership with the Greek superstar of the Miami Heat were shared on Thursday.
Per the press release: “Trojan™ Brand Condoms, America’s #1 condom brand, is teaming up with two-time NBA MVP Giannis Antetokounmpo for a year-long partnership built around a shared spirit of confidence and connection. Building on the launch of Trojan G.O.A.T. (Greatest of All Trojan) Non-Latex Lubricated Condoms, the collaboration brings Trojan into the dating conversation from the first spark to the possibilities that could follow. The partnership will come to life through original social content, exclusive giveaways, and more.
Meet The Ref
The next chapter tips off with The Ref, a new social series starring Giannis Antetokounmpo as a fictional referee bringing his own humorous perspective to the unwritten rules of modern dating. The seven-episode series will roll out across Giannis Antetokounmpo’s and Trojan’s Instagram and TikTok channels.
“Confidence isn’t something you’re given. You build it by working hard to be the best you can be every day. That goes for basketball and for life,” said Giannis Antetokounmpo. “Trojan shares that mindset, so when the opportunity came to work together, it felt natural.”
Calling the Fouls of Modern Dating
According to Hinge’s 2024 Gen Z D.A.T.E. Report, 56% of Gen Z daters surveyed said worries about rejection had stopped them from pursuing a potential relationship.* In The Ref, Giannis Antetokounmpo steps into the referee’s seat, calling the shots and the fouls as he sees them, with his signature humor and a fresh perspective on the unwritten rules of dating.
“The partnership reflects Trojan’s intentional approach to connecting with consumers beyond the product itself,” said Juan Camilo Gomez, Vice President, Church & Dwight Co., Inc. “Through notable and authentic partnerships and using entertainment to tap into relatable aspects of everyday life, Trojan is finding new ways to connect with audiences and participate in conversations around confidence, dating, and connection.”
Watch Giannis Antetokounmpo as The Ref here.”
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