By Eurohoops team/ info@eurohoops.net
The event, which took place at The Brewery building in central London, saw some 400 representatives of 70 leading companies and organizations that were shortlisted for the 15 award categories from hundreds of applicants. BBC journalist Dan Walker presented the winners with their prizes.
The panel of 40 judges selected Euroleague Basketball to receive the silver award for launching the “first ever true league in European professional sports.” It considered the revamped league to be an innovative and unique case to deliver greater value to all stakeholders and greater quality to its fans, boosting interest, audience and revenues.
The revamped EuroLeague was brought to life in October after Euroleague Basketball signed a joint venture 10-year agreement with WME | IMG. The full list of finalists can be seen at SportsBusinessAwards.co.uk/finalists.
Euroleague Basketball and its Clubs would like to congratulate all participants, finalists and winners, and thanks all fans for their continuous support.