By Eurohoops team / info@eurohoops.net
Euroleague Basketball has announced a new partnership with Trendyol, which becomes an Official Partner of the 2025 Turkish Airlines EuroLeague Final Four. The event will be held from May 23 to 25 at Etihad Arena in Abu Dhabi.
Trendyol, a major e-commerce platform founded in 2010, operates in 27 European countries, Azerbaijan, and since 2023, across Gulf markets. The company serves over three million users and has been expanding its sports sponsorship portfolio, which includes football, volleyball, and Olympic sports.
As part of the agreement, Trendyol will have a visible presence on on-court branding and at the FanZone during the Final Four, which will feature AS Monaco, Fenerbahce Beko Istanbul, Olympiacos Piraeus, and Panathinaikos AKTOR Athens.
The partnership marks another step in Euroleague Basketball’s expansion in the Gulf region and aligns with Trendyol’s efforts to strengthen its brand presence in international markets.