By Eurohoops Team/ info@eurohoops.net
With the new EuroLeague journey approaching tipoff, the season campaign labeled as ‘Born Not Built’ is directly connected to the fans.
Additional details were announced on Friday.
Per the press release: “As the EuroLeague enters its 26th season, it does so with sharpened ambition and a deeper sense of identity: authentic, bold and emotionally driven. This spirit is at the heart of the new campaign: Born Not Built.
The EuroLeague has never been manufactured; it has always been lived. Forged in arenas, rooted in cities, and carried in the hearts of generations, it represents more than basketball. It represents people, places, and the pride that unites them – a pride that can’t be fabricated, that can’t be copied.
From records broken and rivalries born to legends created, the EuroLeague reflects the talent of its players, the determination of its coaches, and — above all — the devotion of its fans. Their chants, their colors, their stories are what bring the game to life. They are the heartbeat of every moment, the pulse of every club, and the culture that transcends the court. It is this passion, and the competitive spirit derived from it, that drives more and more fans to join this movement.
That’s why this season’s campaign features no actors, no scripts… only real fans, real memories, and real emotions. Honest portraits of people whose lives are inseparable from the fabric of EuroLeague clubs, told in their own words and emotions, through their own images and sounds.
Born Not Built is more than just a tagline — it’s a statement of who we are. The EuroLeague is grounded in authenticity, powered by fierce competitiveness, and defined by the passion of its communities. Every Game Matters because every fan, every story, and every moment matter.
This season’s campaign is not just about sport, but about a cultural movement — one that is deeply intergenerational and lives under the skin of those who truly breathe basketball. It is a movement that can’t be fabricated, that can’t be copied.
The EuroLeague’s 26th season tips off on September 30, bringing together 20 iconic clubs and millions of fans across the continent and beyond.”