By Eurohoops team / info@eurohoops.net
Per EuroLeague.net, more than 20 club executives in media relations spent all day on Monday reviewing many detailed aspects of communications strategies and tools in order to enhance the EuroLeague’s visibility and interactivity in the sports and entertainment landscape.
Central to the discussions was the primary role that players and coaches have as the protagonists of the competition to engage with fans and the media and how clubs can maximize those efforts for the good of the game. The attendees paid particular attention to the fast-changing nature of the media landscape, taking it as an opportunity to reach new audiences and make new fans.
“In every department, I think it’s great when the Euroleague brings all the clubs together,” Claudio Limardi of AX Armani Exchange Olimpia Milan said. “We are the 18 best teams in Europe not just from a basketball standpoint, but from an organization standpoint. And the fact that we are all moving in the same direction, trying to make the model sustainable, always more fan-friendly and revenue-oriented, that’s great for every department: marketing, communications, the sports side, everything. So, I think it’s one of the most important times of the year.
“Everything from a communications standpoint is changing overnight. So every year while we are switching to digital communication and using new platforms, new ways of reaching the fans, the opportunity to meet people with great experience who are facing different challenges is always great. It’s most of all a learning experience, even for me who has now been to eight of these meetings.”
Check out for more details on euroleague.net.