By Eurohoops Team/ info@eurohoops.net
The NBA’s 75th anniversary season extends to a unique collaboration with Formula 1, as announced and detailed Wednesday.
Per NBA: “The National Basketball Association (NBA) and Formula 1® (F1) today announced a first-of-its-kind content and promotion partnership to bring together the broad, global fanbases of the NBA and F1 in celebration of the NBA’s 75th Anniversary season and the return of F1 to the U.S. at the 2021 FORMULA 1 UNITED STATES GRAND PRIX™ on Sunday, Oct. 24 in Austin, Texas.
To commemorate the US Grand Prix and the NBA’s 75th Anniversary season, exclusive imagery featuring F1® cars in custom liveries representing all 30 NBA teams will be dropped on NBA and F1 social channels around the world, with the first 10 cars showcasing the Central and Pacific Divisions being unveiled today.
On Thursday, Oct. 21, ESPN will host F1 drivers as they battle it out off the track in a free throw challenge at an NBA 75th Anniversary-themed basketball half-court within the Circuit of the Americas paddock. NBA legends will be onsite to meet the drivers and provide shooting tips as they compete to make the most free throws out of 10, with $20,000 up for grabs to be donated to the winner’s charity of choice.
The 2021 FORMULA 1 UNITED STATES GRAND PRIX™, which will take place from Oct. 22-24, 2021, has been held at the Circuit of the Americas track in Austin, Texas since 2012, with Formula 1® returning to the iconic track following a two-year break due to COVID-19. The race will air on Sunday, Oct. 24 on ABC, with live coverage starting at 1:30 p.m. ET.”
Photo Credit: NBA