By Eurohoops team / info@eurohoops.net
As ESPN sources note, the deal is worth $20 million a year (3-year overall), almost doubling the second-highest deal signed by the Cleveland Cavaliers.
However, this wasn’t the highest offering for the NBA champions! “We actually had multiple finalists,” Warriors chief marketing officer Chip Bowers states. “This was not the biggest deal that we were offered.”
Combined with the team’s exposure around the world, Rakuten’s logo could earn $32 million to $37 million from advertising on TV, social media, video games and jersey sales.