By Eurohoops team/ email@example.com
Kerr compared Ball’s popularity with that of reality television stars, calling him the “Kardashian of the NBA”.
“Where we’re going is we’re going away from covering the game, and we’re going toward just sensationalized news,” Kerr said ahead of the Warriors’ home game against the Nuggets. “It’s not even news, really. It’s just complete nonsense. But if you package that irrational nonsense with glitter and some ribbon, people are going to watch. So I talked to people in the media this year. I said, ‘Why do you guys have to cover that guy?” Kerr said to reporters. “And they say, ‘Well, we don’t want to, but our bosses tell us we have to because of the ratings, because of the readership.’”
And the bottom line according to Kerr is simple: “Somewhere, I guess in Lithuania, LaVar Ball is laughing. People are eating out of his hands for no apparent reason, other than that he’s become the Kardashian of the NBA or something. That sells, and that’s what is true in politics, entertainment and now in sports”.